I sure don't remember spring break being that big of a deal back when I was in college. Of course, it was JC and I lived in a relatively small town, maybe that was the reason.
We did know how to party, though, and thankfully, nothing too bad ever happened, cuz we were young and dumb.
No, that's not the reason. For most students - everywhere and at all times - it isn't that big a deal. "Girls Gone Wild" is not representative of the college population.