Skip to comments.Apple tweaks podcasts for Limbaugh
Posted on 03/09/2006 10:48:23 AM PST by Panerai
Apple has made changes to its podcast delivery service to enable restricted access to some iTunes podcasts, according to a new report by political radio talk show host Rush Limbaugh. After receiving requests to make his popular audio and video podcasts via iTunes, Limbaugh said that he has been working to Apple to achieve a solution to allow members of the (paid) Rush 24/7 service to access restricted content on iTunes: "There's no additional charge for the podcast service, but it's only available to members, and so having it downloadable via iTunes was not compatible with Apple's method of doing business. Well, that didn't stop us.... We have been working with the powers that be at Apple, and we have reached via technological advancement and software," according to a transcript on Limbaugh's website.
The podcast delivery changes would presumably allow any content creator to offer member-only content via the iTunes Music Store. While the listing of restricted content is a departure from the current listing of freely available podcasts, Apple's move will help drive traffic to the iTunes Music Store and help it maintain a comprehensive listing of all podcast content.
The report says that the change is expected to go live on Monday and will seamless enable access to podcasts to members of Rush 24/7 as well as allow users to store their name/password for future access. RUSH 24/7 currently charges $50 for access to content for one year or monthly membership for $7 per month.
(Excerpt) Read more at macnn.com ...
I'm not an iTunes fan, but this is pretty nice. I'll subscribe when the feature debuts on Monday(?)
Good move on Apple's part. Make friends with the ditto-heads... there are millions of them (er, us). Also, allowing this for other podcasts would permit others to generate revenue if their content has any real following.
If Jobs were smart, he'd have Rush do an I-Mac commercial..
This would have to get through Job's ideological filter. He has Gore on his board of directors, and must realize what an idiot the guy is. I have hope for Jobs yet - read his Stanford commencement speech to see the wisdom that comes with age. He'll eventually roll around to the "right" view of the world, it's already showing up in the way he approaches business.
"If Jobs were smart, he'd have Rush do an I-Mac commercial."
Once the OS gets running well on Intel PC's Apple will get out of the hardware business.
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Apple previously announced short-term subscriptions to specific content, especially TV shows. Is Rush just using what became available, or was he one of those to push for this type of offering? I suspect the latter.
Anyway, good news.
Jobs will do whatever pushes more Macs. The problem is how many lefties in the general computer-buying population he'll alienate by having Rush do a commercial. It's not just a Mac thing, it can apply to any product.
But at the very least I think it would be a good idea for Rush to do Mac commercials on his show (like how Hannity shills for mattresses). It'll be good for both of them -- Rush gets ad revenue and Rush listeners buy more Macs, and maybe stop that stupid line you hear on FR about Mac==liberal.
Might as well wish for a pony. Neither one will happen.
Don't be so sure, Apple has already included little warnings in the obvious places in the code of it's OS to remind hackers that they should not be trying to get it to run on a standard PC --- which seems to say that they know it IS possible to make it run.
So either THEY do it and sell it, or it's hacked and everyone who wants it runs it under the table.
Yes, it's certainly possible--on computers using Intel motherboard chipsets, and specific hardware configurations.
That doesn't mean Apple is going to abandon the hardware business. Hardware is their bread and butter, and they have no desire to go software-only ala Microsoft. The one time they licensed Mac OS to third parties to sell preinstalled on computers, they almost went bankrupt, and it led to Steve Jobs' return.
It ain't happening.
I think Apple's recovery is at least partly due to the free promotion they get from Rush.
The other problem Apple needs to think about is the inevitable dual-boot machine. Gamers are not going to run OSX with no games, and game developers are not going to develop for OSX if people can boot Macs to Windows.
Not hardly. Jobs is a pinko, and not all of us who lean to the right like 'ole Rusty. Rusty is a polarizing figure, and they rarely help out in marketing campaigns.
What color is the sky on your planet? If you took a poll of the political leanings of Mac owners, the numbers wouldn't be tipping ot the right anytime soon.
Once Windows supports the right hardware, it should be easy to boot Windows on a Mac. I don't think Apple is worried about that. OTOH, VM software is getting pretty good, and there's no architecture-translation performance penalty for the Intel Macs.
The problem is with software development. Why go to the expense of dual development if you can switch to Windows while running a Mac?
Rush proved early on that he is good for business when people were threatening to boycott his advertisers. Rush countered by encouraging his audience to patronize the very same people who were threatening to pull out, and when they saw how their business increased, the stayed with him.
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