It's called "The People's Choice Awards." Ratings for it peaked in 1977.
1977 4th People's Choice Awards
Favorite Movie
Star Wars
Favorite Movie Actor
John Wayne
Favorite Movie Actress
Barbra Streisand
First, it is dumbed down.. Second, I don't respect the nominating process
Potential nominees for THE 32ND ANNUAL PEOPLE'S CHOICE AWARDS were compiled with the help of Knowledge Networks, a leading market research company. Knowledge Networks used its panel, which is the only web-based market research panel that is representative of the entire US population, to identify a pop-culture-involved sample of men and women ages 18-54. For each category, the respondents were provided with a set of candidates determined by national ratings averages, box-office grosses, and album sales. The respondents then chose their favorites in Television, Movies and Music. They also had the option to write in their favorites where not included among the provided candidates. Their top three selections in each category became the final nominees.
Third, its too unfocused.. IMDB has a significant following and there is the opportunity for finer detail can be brought forward than "Favorite Female Action star".
This sort of thing doesn't recognize specific performances and achievements. This is more the product of what a market research firm would deliver than a means of recognizing any specific achievement.