From experience, I can tell you that 90% of promotional costs are incurred with the theatrical release + DVD rollout.
From experience, I can tell you that 90% of promotional costs are incurred with the theatrical release + DVD rollout.
Theatrical release where? Domestic market or international market? They can keep promotional expenses going indefinitely. I'm no expert, but apparently it's one of the tricks they use in their accounting games to show a movie isn't making money.