Probably for the same reason that they were able to rapidly go from sitting around watching the fire for entertainment, to watching TV on their satellite dishes, flying to Mecca in airplanes, talking on cell phones, and setting up websites.
Those things, I'm afraid, are the mere appurtences of civilization. Savages can learn to use them.
Civilization comes from the character and moral training of the mass of citizens. You can't buy that from an online retailer.