Your recommended article still has many of the characteristics of bad writing (journalism), in that one has to read the entire article to find out what the writer has to say -- and in the typical mainstream press, they have absolutely nothing to say -- and have wasted one's time, dulling and prejudicing the mind in this way to have low expectations for every other subsequent encounter and exposure to the futility of thinking there may be intelligent life in the universe.
What is striking about the piece which is the topic of this thread, is that one knows what the writer is saying from the first sentence and every sentence, word, and even the space between the lines. This kind of masterful clarity of intent and purpose thus becomes the prototype for every other interaction we have with others -- assuring us that there is intelligence at work, even if we don't have to create it ourselves. That is the benchmark for the rest of our day, the rest of our lives.
Contrast that with the typical first exposure to the world in opening the newspaper every morning to see the uninspiring parade of the mentality of US journalists telling us how much smarter they are than everybody else (including and especially the President), while showing no concrete proof of that in their thoughts -- but rather, leading us to think that at the local newspapers, the staff spends the first hour throwing up in the bathrooms just looking at one another and saying, "I'm not one of these losers," and then, distracting themselves in thinking over which team they're going to sign up for in today's highlight event of the "Farting Wars," that is the highlight of their every day at the office.
As Alan Greenspan would note on entering their offices for an interview, "The stench is palpable."