Happens all the time in New York. Someone hits a lottery and there's the obligatory photo-op and then they fade into obscurity.
With the except of Lou Eisenberg (who won twice) and Curtis Sharp (a textbook example of stupidity), I can't recall a lottery winner with any publicity.
Then again, I can't remember a NY Lotto winner who took home $300 mil...
They hold the presser.the public announcement and introduction every time..but the media ignores it unless it's a really big prize..over $100 mill..or a lawyer shows up to contest the payout..