See the Asians have it right. Short, totally non descriptive names. "Egg Roll". If you tried to list on the menu everything in an egg roll it would take a paragraph and you'd never eat one again, so they just call it an egg roll. If you ask what's in it, they tell you egg roll stuffing. But they taste good, the word got out, and that's all that matters.
Using 'nouvelle cuisine' terms, how would these clowns describe a "balut" on their menus?