Actually, I think Johnny is dumb like a fox. He is soooo flamboyant, yet makes statements like who he sleeps with is nobody's biz but his own (two snaps). He puts the onus on the media, or whoever he is speaking too. Savvy media play...and who says Wheaties boxes' can only be orange? I see magenta with a lovely royal blue script.
He most definitely is media saavy. After all, he screwed up and came in fifth, but we're still spending all the time talking about him. However, I'm not sure about the Wheaties box; first, he has to show that he can actually WIN a medal.