[A Citizen Reporter]

"Have you ever worked in PR?

In fact, I have. And I had never heard of it, before Lanny Davis.

[oceanview]

a textbook case, its taught in some colleges on the subject:

http://www.personal.psu.edu/users/w/x/wxk116/tylenol/crisis.html

[OldFriend]

Lanny Davis theory is to get out there and lie thru your teeth and keep repeating the lie every hour on the hour.