[1Old Pro]

ama mazed at people using Ipods to screen out street noise or subways.

Not to mention to win snowboarding Gold medals. You can't BUY that kind of marketing.

[Mr. Blonde]

Watch any celebrity and they have an iPod. I remember watching "playlistism" on MTV2. The VJs were all very careful to say mp3 player. But as soon as any celebrity was asked what they had on their player they said, oh I have ....on my iPod.

And even outside of that I never see any other mp3 player even advertised. Are these other companies just hoping that people will go to a store that doesn't carry iPods and settle for their player?