That is a normal thing that many people do to see movies. I know that although Brokeback Mountain made 61 million dollars so far many of the tickets were multiples. It still goes towards the final tally. The conservatives did the same thing with The Passion. Many churches bought out a few movie theaters it is just sensible marketing. I did go to the Passion and enjoyed it. I bought fifteen tickets to support the Passion...Just kidding. I would not go see Brokeback Mountain because it just does not interest me in the least.
There's a big difference here - People were really going to see The Passion and in far more numbers than they are seeing BM. ("BM"...hehehe)
..some churches may have bought large blocks of tickets....
..but it's because many in their congregations wanted to see the movie.
The theaters were jammed pack, even in our little burg.
Big difference in padding the ticket sales when no one is attending...Brokeback.
..and buying blocks of tickets because everyone wants to go see it!--Passion of the Christ.