Good read.
Thanks!
The bane of the Ca GOP.. a culture of consultants
The truth about these campaigns is, first, that the principles were not always discernible and that, second, what particularly characterized them all, running like a bright, gleaming thread throughout, is an ad hoc, seat-of-the-pants, cook book (pick your cliché) approach. They showed little imagination, scant attention to the blocking and tackling basics of politics, and less a determination to win than to insure that the hired gun consultants pocketed princely fees for jobs superficially done. Most seem to have been conducted without so much as the rudimentary market research on how to convey our positions and showcase our candidates to their best advantage that any competently-run business would perform before launching an even moderately ambitious new project.