You have to admit he's an acquired taste. Some may find him...obnoxious.
He is an acquired taste. We both grew up Jewish in the San Fernando Valley (but he's a lot older, LOL!) so I am used to his style, but even I often listen to Doug McIntyre instead in those wee hours. I can handle Bill's obnoxiousness at times and even sometimes am in the mood for it, and sometimes it seems his soul is jollier than Doug's even if he's louder on air. Both shows have made me laugh myself awake on occasion.