Apparently you missed the point of this article entirely. What we call the 'Global War on Terror' and they call 'Jihad' is about nothing more than the will to win.
Suicide bombing is a cultural phenomenon, only one aspect of which is military. We're trying to fight 'terror' with military might, because that's our strong suit. They're opting to fight us with faith and fervor, rather than firepower.
Since we lack the will to use our firepower to its full extent, we're not smothering the fire of fanaticism; we're fanning it. We don't understand the power of zealotry, we treat it as a security issue created by rational grievances. Now that power is magified under the lens of a global media that hates America.
So here we are, sending a military we can't fully use, against a religious fanaticism that goes more mainstream by the day. It's no coincidence that Bin Laden and Zawahiri quote left wing American politicians, or that fanatical Islamics are getting voted into office whatever Mulsim countries actually hold elections.
It's a cultural war that we pretend to ignore, while occasionally treating the symptoms with kinetic airstrikes. That strategy didn't work for the Israelis, and in the long term, it won't work for us.
Maybe we need to be more culturally sensitive. Not in the touchy-feely Hug-a-Hadji way, but in the get-inside-their-head-get-inside-their-OODA-loop way.
To claim that all we're doing is using 'kinetic' (are there any other kind) air strikes displays a profound lack of understanding of everything else we're doing.
Even then, airstikes have their place, too. For example, while a recent one in Pakistan missed al Zawahiri, it got four of his closest buddies. That wouldn't have happened with a 'non-kinetic' air strike.