Fuji overtook them in film and photo paper quality in the late eighties/early nineties. With the switch to digital, printer manufacturers started taking a lot of business away from them. Unfortunately, most American businesses have bought into the social engineering concept. They view their diversity initiatives as being their primary business, and their product as a sideline.
Canon has taken over as the leader in professional digital photography, with Nikon a close second.
You're on to something here. The web sites of myriad corporations -- such as Ford -- are filled with blather about their "enlightened" employee policies and corporate positions on the environment, etc. These are generally the result of too much time on the hands of human resources employees (formerly the Personnel Dept.)who as a rule buy into any new fad that comes down the pike, persudae senior management that it is a good thing, and then proceed to drive it into the ground. This is "make work" for them, and defines their duties at the company. In many cases, such as in the Total Quality Management fad in the late 1980s and early 1990s, it even resulted in staffing up on new hires to manage the programs. When people realized after many years that it was a Total Waste of Money, these people were gone with the wind. Now we have "diversity managers." What a crock!