I think they 're reading and worried for the long term. I would be happy if they drop the fair & balanced and go with & follow truth & only truth slogan.
I have always thought their slogan "Fair and Balanced" was a dishonest crock. After all, a lie from one group of scoundrels will "balance" a lie from an opposing group, and it's "fair" because they both "got their say".
They should switch to "Fox News: Accuracy and Truth".