I'll go farther out on a limb and say any existing DVD players in the USA will be displayed prominently on a shelf in the average consumer's basement along with his Atari 2600 and his Sony Betamax.
I suspect that most of the bargain basement DVD players being sold today won't last quite as long as the Atari 2600 and the Betamax VCRs. The Atari 2600 will likely run just fine even today. The Betamax VCR might need new belts but once those are replaced it'll run fine too.
One of the current dirty little secrets about cheap electronics is that they're very likely have capacitor problems. http://www.badcaps.net for more info should you want it. The site mainly talks about motherboards but I saw bad capacitors in a Cyberhome DVD player that was only 3 years old and had seen very little use during that time.