Ford isn't forcing them to quit --- they are just telling them to park the competition's product somewhere else.
How nice of them. LOL I don't suppose the employees who aren't driving Fords will have to pay extra for parking now that they can't park in the lot of the place they work at? I don't know, just curious here.
BTW, is it just me, or does anyone else find it odd that this Ford guru thinks for one minute that we all decide which make and model of vehicle we will purchase based on the employee parking at their plant? If this isn't one of the dumbest things I've heard of, it's at least up there with a few other ridiculous items.