What these "journalists" are doing is completely legal. The law specifically reads that it applies to anyone with an ethnic SURNAME, the actual ethnicity of the person does not matter as long as thier SURNAME meets the criteria.
Definately the epitome of hypocrisy, but at the same time they are just using the system that the government put in place.
I have to say that if I were an on-air personality, I would take on a different name than my "real" last name just to keep the stalkers and freaks away from my front door.
I would probably reach back for a family name from the past just to make it "meaningful" for me rather than "fake". So, if that name were Chan, or Epstein, or O'Reilly or Garcia, that's what I would use.