Has anyone seen the new apple-Intel commercial on TV? Apple puts down the PC as being ugly. They praise Intel chips and all that they can do. And now they are going to offer them in a pretty case. They imply that you should By a PC simply based on looks. It is a pretty screwed up commercial. It really burned me to see it.
No, actually, it bashes regular PCs as being unremarkable in what tasks they perform and how they perform them. And it has a point: there really isn't much difference between the various OEMs on the market, besides price. Apple still offers something different, mainly because they're still focused on quality over price. The entire commercial is a technical architecture promotional.
Rewatch it.
Creative types love that imagery.
They've targeted women and mothers who make the biggest decisions regarding house-hold purchases....single women and single moms especially.