I wonder why that "new money" seems to be spent on public relations rather than research?
What we are dealing with is a group of conservatives who are believers in the free-market. They have determined to try and persuade the population, not restrict information. The Education Establishment is always surprised to see a marketing strategy because they have been dealing in socialistic "Brown Shirt" tactics for so long.
The process is being blessed by the Creator, who will provide the funding through His people. Scriptural principals are foreign to the brainwashed mind. God does not force anyone to trust in Him (Freedom of choice sanctioned on High). The Founders picked up on this principal of "persuade don't force" from Jesus Christ.