Sounds like you would have been more comfortable some years ago when an immigrant named Amerigo, an accomplished bootlegger, and his drinking buddy Baldasare would entertain their banker, Amedeo, drinking Dego Red in the cool surroundings of Baldasare's labors. Amerigo's contribution, inflated to $1 per bottle by Prohibition, would flow freely.
Their heavy consumption induced the bootlegger to brag about outfoxing the religious zealots in the east and outrunning the county sheriff in his new Franklin. The host proclaimed his dreams to the banker, bragging that his ideas would revolutionize housing in the hot central valley and cajoled the young banker to further underwrite his pursuits. The bay area banker suggested to his fellow Italians and drinking cronies that for a small investment they could all be rich since his banking practices would one day create a banking empire in California. Only the bootlegger succumbed to the charms of the banker.
The bootlegger went on to become a corporate farmer and respected vintner. The Italian mole died in relative obscurity. The banker ... we'll you know what happened to the bankers dreams.
$1 per bottle and a share in the Bank of Italy. You would have appreciated those earlier days. A connection to a bootlegger who supplied wine to his friends dirt cheap, a crazy loon who would give you the shirt off his back and a free room in his tunnels and a banking buddy who's gesture of friendship would have made the price of wine today an incidental expense, creating as little regard as the price of bread.
BTW...It is Gallo's grand children who cleared the old Valley Oaks form the hillsides north of Santa Rosa at the same time loggers were banned from logging in Humboldt...