Which doesn't invalidate my point that "small bike shops" are NOT in direct competition with WalMart (and Sears, Penny's, Target, etc.), and thus are not being "driven out of business" by "evil Walmart's price competition".
They're being driven out only in that public is no longer aware of the difference between the products. You wouldn't believe the number of people who show up on technical trails with mountain-looking bikes from Wal-Mart or Target thinking they have a quality full-suspension bike. After all, Schwinn's a great brand right?