This is exactly the result of the de-massification of the media that Alvin Toffler prophesized way back in 1979 in his book The Third Wave. Toffler said that as communications technologies improve, the hammerlock hold of information dissemination by the mass media will come to an end. The rise of conservative talk radio since the late 1980's, the rise of proprietary online services in the late 1980's then the public Internet since the middle 1990's, and the near-universal availability of cable TV has made it possible for people to do end-runs around the MSM.
You'd think the MSM would have learned that lesson after the Jayson Blair fiasco at the New York Times that brought down Howell Raines and Gerald Boyd there; the inability of Senator Kerry to stop the Swift Boat Veterans during the 2004 Presidential campaign, the Rathergate fiasco in September 2004, and fall of Eason Jordan at CNN late in 2004 has shown how woefully out of touch the MSM is nowadays.
The "old gray lady", also known as the New York Times, is getting older by the minute.
Here is yet another article from the NYT's that shows that the old media is out of step with America.