Translation: We've worn this out in the first-tier markets, and to keep it alive, we're forced to go places where we've known all along it will crater.
Playing at 483 locations, weekend gross was $5.8 million, bringing the pic's cume to $22.5 million.
... less than a third of Narnia's opening gross! Spin this any way you want, that's a pathetic take.
"Brokeback" came out ahead of several new pics on twice or four times as many playdates, including "Casanova," "Bloodrayne" and "Grandma's Boy."
It reportedly outgrossed the 8 mm movies of my crazy aunt's trip to Yellowstone, and the video I took of my son's butt boil being lanced.
Anybody want to make a bet every one of those small cities is a college town?
Actually, BM and that video you took of your's son butt boil being lanced is the perfect double bill for that crowd.
That is a shame too since I have heard that the Butt Boil Lancing movie is a classic.