I'm also guessing that they might have put down some salt or other deicer.
Part of the reason the snow piles up is the pattern of thawing and freezing continuously recyles moisture into the atmosphere. On some of the main streets of Sakata, nozzles at periodic intervals sprayed water to keep the roads cleared. They stopped when the weather was well below freezing, but the timing wasn't always perfect. There would be nights we would go home on sheets of ice.