>>>From and ABC News story
But Mattel, which also manufactures Barbie, said the Barbie incident is much ado about nothing. "This was just an innocent oversight," says Lauren Bruksch, a spokeswoman for Mattel. As a rule of thumb, Bruksch said, the questionnaires at barbie.com always try to have a neutral answer or nonresponse option. For gender, this third option should have been "I don't want to say," rather than "I don't know." The Web site has since been fixed.
Anyone with a room temperature IQ would have figured out that's exactly what was meant in the first place.