Actually the article says it's a combination of genetics and environment. 50% link is a strong link and it drops to 20% with fraternal twins, so that dismisses environment as the sole source. Maybe one twin resents his mom more and had more fun with his dad--who knows.
But it's not strong from a statistical point of view. These people share the same genes, so if it were genetic it should be very close to 100%. Either:
1) It's environmental
2) It's a behavior, which 50% of the people w/ this 'gene' are able to control.
3) Fraternal twins are irrelevant. They are like all other siblings. So 20% share it; well, close to 100% of fraternal siblings share the same upbringing.