[Always Right]

If my memory serves me, "limited market roll-outs" are generally subject to "special" (read: higher) pricing per ticket.

It is amazing how they have greatly increased the theaters each week but they keep slipping at the box office. Spin, spin, spin those numbers.

[HostileTerritory]

http://www.boxofficemojo.com/movies/?page=daily&id=brokebackmountain.htm

Monday the 26th was the first day when they broke $1,000,000 in a single day.

[Semper Paratus]

Spin, spin, spin those numbers

If you can't pound the facts, pound the table.