First off, Time, fire all your "iditors" (idiot editors), then your "journalists" and "reporters". Save the people who actually manufacture and produce the ragazine. Then hire people with one or 2 year's experience writing for a small, unknown newspaper. Make sure no political bent of either side gets into the reports, then you can call yourself a news magazine and people will purchase it.
Your #5 speaks for me.
Fire em all, starting with Evan Thomas and Matt Cooper.