The newly developed OLED device employs our own blue phosphorescence host material (wet-coating type), hole blocking material, and hole injection material to optimize the design of a device to achieve the current efficiency of 30 cd/A at the intensity of 100 cd/m2 (external quantum efficiency: 13%), more than twice that of conventional blue wet-coating type OLEDs. Yes, I interpreted this tech-speak the same way... 60" HDTV's next Christmas for $299....