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Funny Money
Economist ^ | December 20, 2005 | Staff

Posted on 12/20/2005 9:24:41 PM PST by CreviceTool

Who will cheer loudest when frequent-flyer miles celebrate their 25th birthday?

THE mania began in 1981, when American Airlines launched AAdvantage, the world's first mileage-based frequent-flyer programme, to encourage customer loyalty. Today more than 130 airlines issue miles, and according to Randy Petersen, the founder of InsideFlyer magazine, 163m people around the globe collect miles of some sort. Indeed, calculations by The Economist in January 2005 suggested that the total stock of unredeemed miles was worth more than all the dollar bills in circulation. The record for the biggest individual account is 25m miles (enough to fly from London to Sydney and back 250 times), reputedly belonging to a publishing executive who charged his firm's postage bill to his own credit card.

(Excerpt) Read more at economist.com ...


TOPICS: Business/Economy
KEYWORDS: airlines; awardmiles; frequentflyer
The chart shows 1.5 trillion unredeemed miles through 2004.
1 posted on 12/20/2005 9:24:42 PM PST by CreviceTool
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To: CreviceTool

The currency component of M1 (USD in circulation) is $720B as of Dec 5. So their claim is correct, but this is a very restrictive definition of "money".


2 posted on 12/21/2005 2:32:49 AM PST by oblomov
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