"People that are at war with technology don't tend to be high volume movie goers. Also, people in their 60's aren't very high volume movie goers either."
You're incorrect. People in their 60's are far from movie avoiders. It all depends on the location of the theater and the time of day. Who do you suppose is at all those matinee performances in the middle of the week? Do you think the theaters are running those films at those times to empty audiences?
Here in the Twin Cities Metro area, there are dozens of multiplex theaters, most in suburbs, and each with full parking lots in the daytime, during the week.
What movies do you think they're going to? Folks my age are not feeble-minded cretins. We're going to all the movies, especially the ones aimed at adult audiences.
By the time the Oscar nominations come out, I will have seen every nominated film, including the foreign films. I'll have seen the short subjects, too, since a theater in downtown Minneapolis has a special screening of the nominated shorts.
If you only go to movies at night, then you're misunderstanding the audience. Yes, the 8PM showings are full of 20-35 year olds. No question. Try a weekday matinee. All of us healthy 50, 60, and 70 somethings are at those showings. In numbers.
As I said, my wife and I see at least one movie in a theater each week. Often it's two or three. We like movies.
60 is not old, my friend. It's an age full of folks with disposable incomes. Kids are gone...usually even out of college. We have time. We have money. We have numbers. And we like the same movies everyone else does.
Yes, every time I've been to a matinee showing the theater has been about 80% empty. During the summer when school children are out of school, there might be a bit of a jump but that's it.
The high volume show times for movie theaters are the evening shows when the technologically friendly people are out and about.