[gdani]

This so-called "crisis" is anything but. It's extremely hard to lose money on a movie these days. Looking at domestic office $$$ in this day & age is ridiculous. Movie studios also make tons of money on:

* Foreign box office
* DVD sales
* Selling the rights to pay-per-view
* Selling the rights to cable movie channels (HBO, Cinemax, etc)
* Selling the rights to cable & network TV (TNT, CBS, etc)

When you add that all up, movie studios are doing just fine. In fact, many would say they are doing better than ever.

[kevkrom]

Don't forget marketing tie-ins, licensing, and product placement, too.