It's a well established term in animal behavior, nothing to do with sociobabble. It means engaging in behavior that is immediately neutral or harmful in exchange for reciprocal behavior that is beneficial.
You think a killdeer that puts her life in danger to draw predators away from her chicks does so because she was raised Catholic?
No, it's not well established, it is controversial. And easy to see why, the contradiction in terms must be unpalatable for all but the most devoted reductionists.
Kin selection is much better established which is what you are referring to below but I'd be happy to discuss that with you as well.
You think a killdeer that puts her life in danger to draw predators away from her chicks does so because she was raised Catholic?
Certainly not but when the killdeer jumps in the ice to save another killdeers chicks, you can get back to me because then I will suspect the killdeer did have some training by Catholic parents.