Give it national distribution and they'll see this film has very limited appeal.
But they've already accomplished their goal. They got the news services to write the story they wanted: Cowpoke Humpty Hump is a tremendous success! Look at all the money made in those 5 theaters (in heavily homo-populated territory).
I wouldn't be a bit surprised if these were invitation-only screenings, catered affairs, where it cost $50 a ticket to get in. Anything to inflate the numbers.