This tactic is called cherry-picking the population sample -- in first predetermining those likely to give the responses the pollster is seeking, and then only asking that biased sample questions. So they go through the motions of conducting a sample when the questions are so vague as to be highly questionable.
What does "right" and "wrong" mean? It means different things to different people. A good question means the same thing to whomever one asks -- such as, "Are you making more money this year than last?" -- and not opinion piled upon opinion upon opinion -- which are the manipulations of the propagandist. The respondent is not sure what question or concern he is responding to but are directed and encouraged to make a hasty and thoughtless response.
And by this, we should rule the country -- or first off, be informed? Mass media is suited for propaganda and advertising purposes -- and in an age in which people are empowered and competent to pull their own strings, thank you, the old media autocrats won't let them go, still echoing the refrain from another era, "Don't turn your back on me; I own you!"
Did they also threaten to sue you if you divulged the nature of their polling?
That's the next step in the mass media debacle. Any wrongs they do, they will sue for anybody revealing them to others.
"Editors reserve the right to assume as many aliases as they deem necessary to make the story flow more smoothly or give added emphasis to their point."