The trend in marketing for the past decade or so is the aggregation of market niches. Markets are increasingly fragmented, due to the proliferation of media channels. The entire nation used to listen to three major networks every evening, all of which operated under tight broadcasting decency rules. Now, there are thousands of channels for advertising over tv, cable, satellite, radio, cellphones, computer pop-ups, direct mail, you name it; and the trend has been for companies to try to add up many small segments into an aggregate market share.
That said, there are also powerful Big Lie elements in the entire politicization of homosexuals into an official victim/special-interest group. One of those elements is the often-repeated Big Lie of Alfred Kinsey, who insisted that gays are 10% of the population, a number that recent research has turned out to be closer to 2.5% exclusive male homosexuals among men old enough or affluent enough to buy a new car and an even smaller percentage of exclusive lesbians among all women.
So what they thought would be a large niche has turned out to be smaller, and what self-respecting interior decorator or hairdresser would be caught dead in a Ford, anyway?