Compared to the Marines, the Army has always had wimpy ad campaigns.
Dacowits seemed to have made more serious inroads into undermining traditional military culture in the Army than in the Corps were it was more strenuously resisted.
Really? "Be All You Can Be" was the most recognized advertising slogan being used according to ad executives across the board.
The Marines could use catchy slogans like "We stop more bullets before 9am........"
The Army thinks the brain should do more than hold the head together. ;)
What?
Marine ad campaigns looked like Dungeons & Dragons commericals. Mythical figures fighting mythical figures.
A week after I received my jump wings, my Airborne buddies and I were in a bar with a bunch of marines and a current Army ad showing Airborne troops came on. We were screaming and dumping beers all over those pussies.