"We Don't Promise You A Rose Garden".
I forgot that one. What was the time frame? 70's?
I believe the year after woodstock. 1970
The "Rose Garden" campaign was an early to mid 70's campaign for the Marine Corps not the Army. I am a former Marine Corps recruiter and I started collecting old ad posters while on the street. The Rose Garden poster hung in a frame in my office and now hangs in a frame in my new civilian office. People always get a kick out of it.
The Marine Corps has always used the intangible advertising (i.e. Duty,Honor, Country, Corps) there has never been a Marine Corps ad campaign that focused on tangibles like college money. It has always been about being one of "The Few, The Proud, The Marines.
Semper Fidelis
It was in the early 70's and it was a Marine Corps ad.
There was a picture of a Marine DI giving someone a royal a**chewing.
On that picture it said "We don't promose you a rose garden."