and in a year the media would have some sort of gift giving event going and we'd be in the same boat again.Jan is a slow retail time.They would LOVE your suggestion.
Then either we'd move the date again, or we'd eschew the purchase of gifts. After all, we just got through the Xmas season, so there would be no need to enrich the Chinese military in the name of Christ.
In short, Xmas is not a Christian holiday anymore, and it is regrettable that we succumb to tradition in buying presents that don't mean anything, and exchange them in a festival of greed and secularity every year, while we fatten the pockets of those too embarrassed to even mention the name of the man in whose name they profit.