Which, as free market conservatives, is why we should be applauding their publishing efforts. One of the biggest ironies is that those most knowledgeable about ID's weaknesses are best positioned to exploit it. Instead of wasting their time debating an endless array of either (a) truly misinformed individiduals, or (b) cynically calculating profiteers, our in-house scientists could be negotiating some ghost writing deals.
I think you're right. (b)is exactly what will happen.
The difficulty for most scientists will be in trying to find a way to reach an audience that is increasingly ignorant of science and nature around them.
Look how excited the folks in LA were during the earthquakes when they lost electrical power and they could actually see stars in the sky. Sheesh!