I noticed PetSmart did this one year. In their store, they had Hanukah signs, Kwanza signs, and Navidad signs but no Christmas signs. I think these people think "Navidad" is more ethnic and if anyone takes offense to that word they could be accused of being a racist. "Christmas" is fair game because we are being indoctrinated to thinking it's a dirty word. I guess being an American Christians is more offensive than being a Hispanic one.
Just like TJMaxx. I eamiled them last week but they have not replied. I called their corporate headquarters in MA and they had no answer other than the word Christmas is only for one particular group. Well, Hanukkah is for one particular group. Nothing wrong with a Hanukkah sign, what's wrong with one saying Christmas?