According to whom? You?
Unless the great puppeteer in the sky is working my fingers, then yes, I'm the one who types my own posts.
Companies should do the right moral thing. Is that so difficult a concept to understand? Upholding high legal, ethical, and yes, moral standards may cost you in the short run but it's definitely the right thing to do and usually pays off in the long run.
Or they could be like Wachovia, which apologized recently because one of its distant historic corporate antecedents owned slaves.