I do. In the winter, on very cold, windy days. Face gets chapped, and even starts to peel, due to dryness.
It's not vanity to keep your face from looking like a prune and your lips from looking like raisins.
Ok. Either I take that back or I redefine moisturize. Putting something on your chapped face or hands or lips doesn't seem like my idea of "moisturize". All the men in my family including cops and construction workers did that. Cornhuskers lotion was one product.
When I think of "moisturize" I think of the sitcom wife with white cream all over her face getting ready for bed!
But you're talking "practical".....not a ritual process. Worry only....if you spend 45 minutes getting ready for bed because you have to "do the face". *chuckle*
Or your cuticles from splitting at the corners and bleeding. Major turn-off to men, women, gay, straight, everybody.