OK, suppose they do walk to the store and get gifts free from merchants. You still need to get the gifts wrapped. Gifts don't wrap themselves you know. Oh, and someone will have to cook the holiday treats. And what about the cookie crumbs which might fall to the floor - can't just have them laying there or it will attract ants. Need to get someone in there to vacuum them. Might save some money by having the vacuuming done by whoever we can hire to pick up the spent wrapping paper. You're being short sighted in only focusing on getting to the store. Plus, its not fair to make someone wrap gifts without a Jack Daniels and water to sip on while performing that work.