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Posted on 11/28/2005 7:03:39 AM PST by LdSentinal
If nothing else, Anderson Cooper is fraught with contradiction. When the CNN anchor lit into Sen. Mary Landrieu (D-La.) after she praised the federal government for its “extraordinary efforts” in securing relief for the victims of Hurricane Katrina—which as of that date, Sept. 1, was nowhere in evidence—he tapped into the rage of a dying city with a heat that seemed incommensurate with his sardonic studio demeanor or his fashion spread in Details.
Then again, the cable news business is nothing if not contradictory. Those who bemoan the loss of newsman Aaron Brown, who left CNN when Anderson Cooper 360° was pushed into his 10 p.m.–midnight slot, overlook Cooper’s reporting pedigree. And, the network argues, those who suggest that 360° has yet to catch fire in its new slot are missing the point.
First, the hard data: Through Nov. 21, or 11 days into its new time slot, 360° averaged 568,000 total viewers, with the balance tuning in for the program’s first hour (685,000). Cooper’s average audience is down 19 percent relative to Brown’s final week behind the NewsNight desk, and while it isn’t retaining its Larry King Live lead-in, losing 32 percent of the suspendered one’s audience, that’s still 4 percent better than Brown’s retention over the same period a year ago.
If the buzz generated by Cooper’s Katrina reportage hasn’t translated into big ratings, CNN execs aren’t exactly fumbling for the Valium just yet. For one thing, 11 telecasts is far too brief a track record, said CNN spokesperson Christa Robinson. “It’s premature to discuss ratings,” she said. “We can’t really extrapolate much from the data thus far, but having said that we’re extremely pleased with the quality and performance of the show.”
CNN is particularly enthused by Cooper’s performance among its crucial adults 25-54 demo. A year ago, Fox News Channel was up 182 percent in the demo in the 10-midnight slot; that lead has been narrowed to 68 percent in 360°’s first 11 days. Over that same period/time slot, CNN is up 7 percent among 25-54, while the FNC lineup of On the Record with Greta Van Susteren and the encore of The O’Reilly Factor are down 36 percent.
Media buyers say it’s all about the bottom line. “That they could get some of their numbers up without a marketing campaign is something,” said one buyer, who characterized CNN’s inventory as “good and tight.”
Fox needs to re-run The Big Story with John Gibson and Cavuto in that slot. People who work in the CST never see those shows.
I don't understand any of this blabber.
Puleez, the "frag me boy" is "good and tight" - only with the crowd who go for the light in the loafer bunch.
"Fox needs to re-run The Big Story with John Gibson and Cavuto in that slot. People who work in the CST never see those shows."
A lot of people in EST don't get to see them either. Both shows are great.
"Anderson Cooper" and "CNN’s inventory as “good and tight.”" should probably not appear in the same article.
Get XM! It's awesome! I listen to both shows on XM because I'm never around a TV at that time of day. Sometimes I catch Brit Hume on XM too. Once you've tried XM, you'll never go back to broadcast.....
i get home after 6:00 pm est and never get to see them. anyone but greta at 10 would be fine by me.
Greta needs to be removed from the 10pm time slot. I am simply tired of the stories that she covers.
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Phew. I thought it was just me. |
I have XM in my SUV. Not the portable kind...had if for three years.
I love it, too! AmericaRight radio rocks.
Yeah, and apparently Fox News is working some kind of deal with XM to expand their offerings, so you might not be guaranteed to get it on Sirius anymore. XM is on my christmas list for sure.
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