Uh huh.
That's why Republicans now control the White House, the House, the Senate, and the majority of governorships and legislatures, despite the Republican Party's traditionally atrocious PR efforts (e.g., "the Stupid Party").
What do you think enabled the sea change beginning in 1994? Seriously, tell me.
The sea change in 1994 was a "dribs and drabs" success for the Republicans, who were lucky enough to have Bill Clinton very publicly pushing noxious ideas, with the MSM enthusiastically pushing his agenda for him. Most people viscerally disliked the agenda. If you want the counter-example, look at the impeachment proceedings in 1998.