Forget a sale price of 10 12 times earnings look at 8-9 at best.
This is why the term 'journalistic ethics' is a well known oxymoron.
Or, more ominously for the newspaper industry, people could start uploading advertisements to sell their '97 Toyota Corolla.
As someone in the WSJ said yesterday, Knight Ridder consists of a lot of lousy local newspapers whose only purpose is to sell classified ads, and if you take away the classified ads, what happens next?
The NYT expectedly defends the MSM and its "investigative reporters" such as Woodward.
News robots can't meet with a secret source in an underground garage or pull back the blankets on a third-rate burglary to reveal a conspiracy at the highest reaches of government. Tactical and ethical blunders aside, actual journalists come in handy on occasion.
Translation: A Google search doesn't have an ideological agenda. It can't mount a political campaign to bring down a Republican president by means of anonymous sources, lies, and innuendos. In fact, if the source isn't there, Google won't find it.
What a shame.